Hi, my name is Nikita.
I’m an AI enthusiast and multidisciplinary
designer

DESIGN LEAD
AT ZVUK,
HEAD OF AI
AT BEFREE.

Working across
AI, motion, 3D, web and brand communication

zvuk: Summer Federal Campaign

motion
AI

Created the motion direction for Zvuk’s summer federal campaign, building a visual system around bold typography, expressive characters, and a code-generated wave mechanic. Developed a scalable character generation approach, creating a full pack of characters that react to procedural vibrations written entirely in code. The system turned music and rhythm into a flexible campaign language, allowing the visual identity to work across multiple advertising formats while staying dynamic, playful, and product-driven.
April, 2026

Befree: Automated Product Cards
AI
Vibecoding

Designed and built from scratch an automated system for generating marketplace product cards. The tool converts Excel-based product data into ready-to-publish visual layouts, removing the need for manual designer involvement and allowing e-commerce managers to produce assets independently. The solution increased order conversion by 25%
March, 2026

zvuk: federal advertising campaign

motion
3D AI

Led the full creative concept for a nationwide advertising campaign for Zvuk, a Russian music streaming service. Managed the production process, created handcrafted 3D assets for the product video, and validated an AI-assisted video generation workflow.
December , 2025

BEFREE: NEW UI FOR WEB AND APP

ui
graphic

Led the visual refresh of Befree’s web and app experience, updating the brand’s approach to apparel presentation. Acted as art director across the process, balancing visual direction, product logic, and business goals.

March, 2025

zvuk: new haski album promo

motion
3D AI graphic design

Worked with Husky, one of Russia’s most recognizable rappers, to promote his new album across digital billboards in major Russian regions. Led the design process and shaped a visual language that connected Zvuk’s brand with Husky’s raw aesthetic.
October, 2025

zvuk: Soooo much music
advertisning video
motion
AI

Led the full creative concept and production of a federal advertising video for Zvuk. Created handcrafted 3D visuals for the product campaign and tested AI video generation as part of the production workflow. According to analytics, the video reached an eye-catching index of 75%.

August, 2025

startup case: pharma cross
controller app

ux/ui
motion

Designed the UX/UI concept for a pharma cross-controller app, focusing on clarity, control, and efficient interaction between multiple user scenarios. Led the product logic and interface design, turning a complex operational process into a structured digital experience.

December , 2025

Yandex books I ex.bookmate I X befree: Promo of brands Collaboration
motion
3D
Created a visual promo concept for a brand collaboration between Yandex Books, ex-Bookmate, and Befree. Developed the campaign’s graphic and motion direction, connecting fashion and digital reading through a shared visual language.

December , 2025

Befree x golden apple: promo of winter brands collaboration
motion
3D

Created the visual concept for a winter collaboration promo between Befree and Golden Apple. Developed 3D and motion assets for the campaign, combining beauty, fashion, and seasonal storytelling into a clear branded visual system.

December , 2025

studio zvuk: app Achivement series
3D

Developed a visual series for Studio Zvuk app achievements, turning user progress and product milestones into expressive 3D assets. The project focused on making in-app rewards feel more emotional, premium, and visually recognizable.

December , 2025

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