Technology
Lead AT ZVUK.
Creative Automation
AT BEFREE.
Build tools, workflows and AI-enabled systems
for high-volume creative production across graphic, motion, 3D and e-commerce content.
AI Retouching fashion Production Pipeline
Creative Automation
Workflow Architecture Adobe Photoshop
Leading an AI retouching project for 13,000 SKUs per year. Defined the requirements, workflow architecture and bottlenecks, selected an external vendor, and integrated the solution into the production process with quality validation and human review.
The agent applies controlled retouching operations and returns editable Photoshop layers instead of a flattened generative result. June, 2026
Creative Automation
Workflow Architecture Adobe Photoshop
Leading an AI retouching project for 13,000 SKUs per year. Defined the requirements, workflow architecture and bottlenecks, selected an external vendor, and integrated the solution into the production process with quality validation and human review.
The agent applies controlled retouching operations and returns editable Photoshop layers instead of a flattened generative result. June, 2026
zvuk: Summer Federal Campaign
Adobe After Effects
AI Diffusion video production Creative Automation
Built a scalable creative production pipeline for Zvuk’s national summer campaign.
The workflow combined AI-assisted character casting, styling, green-screen production, automated keying in After Effects, and a procedural wave system written in JSX. The wave could generate multiple visual behaviours and adapt across campaign formats without rebuilding the motion system from scratch.
This approach turned a single creative concept into a repeatable production framework for characters, motion and format adaptation.
April, 2026
Adobe After Effects
AI Diffusion video production Creative Automation
Built a scalable creative production pipeline for Zvuk’s national summer campaign.
The workflow combined AI-assisted character casting, styling, green-screen production, automated keying in After Effects, and a procedural wave system written in JSX. The wave could generate multiple visual behaviours and adapt across campaign formats without rebuilding the motion system from scratch.
This approach turned a single creative concept into a repeatable production framework for characters, motion and format adaptation.
April, 2026
Befree: Automated Product Cards
Creative Automation
Internal Tool Development
Designed and built from scratch an automated system for generating marketplace product cards. The tool converts Excel-based product data into ready-to-publish visual layouts, removing the need for manual designer involvement and allowing e-commerce managers to produce assets independently. The solution increased order conversion by 25%
March, 2026
Creative Automation
Internal Tool Development
Designed and built from scratch an automated system for generating marketplace product cards. The tool converts Excel-based product data into ready-to-publish visual layouts, removing the need for manual designer involvement and allowing e-commerce managers to produce assets independently. The solution increased order conversion by 25%
March, 2026
zvuk: federal advertising campaign
motion
3D AI
Led the full creative concept for a nationwide advertising campaign for Zvuk, a Russian music streaming service. Managed the production process, created handcrafted 3D assets for the product video, and validated an AI-assisted video generation workflow.
December , 2025
motion
3D AI
Led the full creative concept for a nationwide advertising campaign for Zvuk, a Russian music streaming service. Managed the production process, created handcrafted 3D assets for the product video, and validated an AI-assisted video generation workflow.
December , 2025
BEFREE: NEW UI FOR WEB AND APP
Figma: UX/UI Adobe After Effects
Led the visual refresh of Befree’s web and app experience, updating the brand’s approach to apparel presentation. Acted as art director across the process, balancing visual direction, product logic, and business goals.
March, 2025
Figma: UX/UI Adobe After Effects
Led the visual refresh of Befree’s web and app experience, updating the brand’s approach to apparel presentation. Acted as art director across the process, balancing visual direction, product logic, and business goals.
March, 2025
zvuk: new haski album promo
Adobe After Effects
3D AI graphic design
Worked with Husky, one of Russia’s most recognizable rappers, to promote his new album across digital billboards in major Russian regions. Led the design process and shaped a visual language that connected Zvuk’s brand with Husky’s raw aesthetic.
October, 2025
Adobe After Effects
3D AI graphic design
Worked with Husky, one of Russia’s most recognizable rappers, to promote his new album across digital billboards in major Russian regions. Led the design process and shaped a visual language that connected Zvuk’s brand with Husky’s raw aesthetic.
October, 2025
zvuk: Soooo much music
advertisning video
Adobe After Effects
AI Diffusion video production
Led the concept and production of a national advertising video for Zvuk.
The project combined handcrafted 3D scenes with AI-assisted video experiments inside the production process. The final campaign reached an eye-catching index
of 75%, showing strong visual attention and effectiveness.
August, 2025
advertisning video
Adobe After Effects
AI Diffusion video production
Led the concept and production of a national advertising video for Zvuk.
The project combined handcrafted 3D scenes with AI-assisted video experiments inside the production process. The final campaign reached an eye-catching index
of 75%, showing strong visual attention and effectiveness.
August, 2025
startup case: pharma cross
controller app
Figma: UX/UI Adobe After Effects
Designed the UX/UI concept for a pharma cross-controller app, focusing on clarity, control, and efficient interaction between multiple user scenarios. Led the product logic and interface design, turning a complex operational process into a structured digital experience.
December , 2025
controller app
Figma: UX/UI Adobe After Effects
Designed the UX/UI concept for a pharma cross-controller app, focusing on clarity, control, and efficient interaction between multiple user scenarios. Led the product logic and interface design, turning a complex operational process into a structured digital experience.
December , 2025
Yandex books I ex.bookmate I X befree: Promo of brands Collaboration
motion
3D
Created a visual promo concept for a brand collaboration between Yandex Books, ex-Bookmate, and Befree. Developed the campaign’s graphic and motion direction, connecting fashion and digital reading through a shared visual language.
December , 2025
motion
3D
Created a visual promo concept for a brand collaboration between Yandex Books, ex-Bookmate, and Befree. Developed the campaign’s graphic and motion direction, connecting fashion and digital reading through a shared visual language.
December , 2025
Befree x golden apple: promo of winter brands collaboration
motion
3D
Created the visual concept for a winter collaboration promo between Befree and Golden Apple. Developed 3D and motion assets for the campaign, combining beauty, fashion, and seasonal storytelling into a clear branded visual system.
December , 2025
motion
3D
Created the visual concept for a winter collaboration promo between Befree and Golden Apple. Developed 3D and motion assets for the campaign, combining beauty, fashion, and seasonal storytelling into a clear branded visual system.
December , 2025
studio zvuk: app Achivement series
3D
Developed a visual series for Studio Zvuk app achievements, turning user progress and product milestones into expressive 3D assets. The project focused on making in-app rewards feel more emotional, premium, and visually recognizable.
December , 2025
3D
Developed a visual series for Studio Zvuk app achievements, turning user progress and product milestones into expressive 3D assets. The project focused on making in-app rewards feel more emotional, premium, and visually recognizable.
December , 2025