Hi, my name is Nikita.
I’m an AI enthusiast and multidisciplinary
designer
Hi, my name is Nikita.
I’m an AI enthusiast and multidisciplinary
designer
I’m an AI enthusiast and multidisciplinary
designer
AT ZVUK,
HEAD OF AI
AT BEFREE.
Working across
AI, motion, 3D, web and brand communication
Working across
AI, motion, 3D, web and brand communication
AI, motion, 3D, web and brand communication
zvuk: Summer Federal Campaign
motion
AI
Created the motion direction for Zvuk’s summer federal campaign, building a visual system around bold typography, expressive characters, and a code-generated wave mechanic. Developed a scalable character generation approach, creating a full pack of characters that react to procedural vibrations written entirely in code. The system turned music and rhythm into a flexible campaign language, allowing the visual identity to work across multiple advertising formats while staying dynamic, playful, and product-driven.
April, 2026
motion
AI
Created the motion direction for Zvuk’s summer federal campaign, building a visual system around bold typography, expressive characters, and a code-generated wave mechanic. Developed a scalable character generation approach, creating a full pack of characters that react to procedural vibrations written entirely in code. The system turned music and rhythm into a flexible campaign language, allowing the visual identity to work across multiple advertising formats while staying dynamic, playful, and product-driven.
April, 2026
Befree: Automated Product Cards
AI
Vibecoding
Designed and built from scratch an automated system for generating marketplace product cards. The tool converts Excel-based product data into ready-to-publish visual layouts, removing the need for manual designer involvement and allowing e-commerce managers to produce assets independently. The solution increased order conversion by 25%
March, 2026
AI
Vibecoding
Designed and built from scratch an automated system for generating marketplace product cards. The tool converts Excel-based product data into ready-to-publish visual layouts, removing the need for manual designer involvement and allowing e-commerce managers to produce assets independently. The solution increased order conversion by 25%
March, 2026
zvuk: federal advertising campaign
motion
3D AI
Led the full creative concept for a nationwide advertising campaign for Zvuk, a Russian music streaming service. Managed the production process, created handcrafted 3D assets for the product video, and validated an AI-assisted video generation workflow.
December , 2025
motion
3D AI
Led the full creative concept for a nationwide advertising campaign for Zvuk, a Russian music streaming service. Managed the production process, created handcrafted 3D assets for the product video, and validated an AI-assisted video generation workflow.
December , 2025
BEFREE: NEW UI FOR WEB AND APP
ui
graphic
Led the visual refresh of Befree’s web and app experience, updating the brand’s approach to apparel presentation. Acted as art director across the process, balancing visual direction, product logic, and business goals.
March, 2025
ui
graphic
Led the visual refresh of Befree’s web and app experience, updating the brand’s approach to apparel presentation. Acted as art director across the process, balancing visual direction, product logic, and business goals.
March, 2025
zvuk: new haski album promo
motion
3D AI graphic design
Worked with Husky, one of Russia’s most recognizable rappers, to promote his new album across digital billboards in major Russian regions. Led the design process and shaped a visual language that connected Zvuk’s brand with Husky’s raw aesthetic.
October, 2025
motion
3D AI graphic design
Worked with Husky, one of Russia’s most recognizable rappers, to promote his new album across digital billboards in major Russian regions. Led the design process and shaped a visual language that connected Zvuk’s brand with Husky’s raw aesthetic.
October, 2025
zvuk: Soooo much music
advertisning video
motion
AI
Led the full creative concept and production of a federal advertising video for Zvuk. Created handcrafted 3D visuals for the product campaign and tested AI video generation as part of the production workflow. According to analytics, the video reached an eye-catching index of 75%.
August, 2025
advertisning video
motion
AI
Led the full creative concept and production of a federal advertising video for Zvuk. Created handcrafted 3D visuals for the product campaign and tested AI video generation as part of the production workflow. According to analytics, the video reached an eye-catching index of 75%.
August, 2025
startup case: pharma cross
controller app
ux/ui
motion
Designed the UX/UI concept for a pharma cross-controller app, focusing on clarity, control, and efficient interaction between multiple user scenarios. Led the product logic and interface design, turning a complex operational process into a structured digital experience.
December , 2025
controller app
ux/ui
motion
Designed the UX/UI concept for a pharma cross-controller app, focusing on clarity, control, and efficient interaction between multiple user scenarios. Led the product logic and interface design, turning a complex operational process into a structured digital experience.
December , 2025
Yandex books I ex.bookmate I X befree: Promo of brands Collaboration
motion
3D
Created a visual promo concept for a brand collaboration between Yandex Books, ex-Bookmate, and Befree. Developed the campaign’s graphic and motion direction, connecting fashion and digital reading through a shared visual language.
December , 2025
motion
3D
Created a visual promo concept for a brand collaboration between Yandex Books, ex-Bookmate, and Befree. Developed the campaign’s graphic and motion direction, connecting fashion and digital reading through a shared visual language.
December , 2025
Befree x golden apple: promo of winter brands collaboration
motion
3D
Created the visual concept for a winter collaboration promo between Befree and Golden Apple. Developed 3D and motion assets for the campaign, combining beauty, fashion, and seasonal storytelling into a clear branded visual system.
December , 2025
motion
3D
Created the visual concept for a winter collaboration promo between Befree and Golden Apple. Developed 3D and motion assets for the campaign, combining beauty, fashion, and seasonal storytelling into a clear branded visual system.
December , 2025
studio zvuk: app Achivement series
3D
Developed a visual series for Studio Zvuk app achievements, turning user progress and product milestones into expressive 3D assets. The project focused on making in-app rewards feel more emotional, premium, and visually recognizable.
December , 2025
3D
Developed a visual series for Studio Zvuk app achievements, turning user progress and product milestones into expressive 3D assets. The project focused on making in-app rewards feel more emotional, premium, and visually recognizable.
December , 2025